Welcome to My Digital Business Models Blog
Introduction
Hello! My name is Ben Leahy and I am currently studying towards an MSc International Management at the University of Exeter. I did my undergraduate degree in History at Durham University and therefore, a business-related qualification represents a step-change from my original discipline. However, I was committed to developing my business skills, knowledge, and acumen before entering the workplace and regarded this programme as the best means to achieving this. So far, so good!
I chose Digital Business Models as a module because, as a topic, it is more relevant than ever with the current constantly evolving corporate landscape driven by technological disruption and innovation. Importantly, this disruption represents opportunity as much as it does risk and I look forward to exploring the ways in which organisations are adapting to this change as well as maximising the benefits intrinsic to it.
Reflection on the module
I have thoroughly enjoyed studying Digital Business Models this term. The module is unique in that it is almost exclusively taught online. Moreover, the week-by-week subject content covers a range of topics that are both useful and relevant for society, business and the workplace going forward. The first couple of weeks saw our learning temporarily…
Amazon’s Successful Digital Business Model
Amazon’s digital business model has been instrumental to its success. Founded in 1994, Amazon has transformed from a marketplace for books into an internet giant. Its size has led to it being referred to as “one of the most influential economic and cultural forces in the world” (Jacoby, 2020). On its journey to achieving this…
Impact of the Digital Economy on Retail Banking
The career path I have chosen for exploring the impact of the digital economy is retail banking. It is just over 30 years ago that First Direct (now part of HSBC) was launched as the UK’s first branchless bank. Its telephone-based customer service was designed to appeal to busy professionals but also began a change…
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Ben Leahy | MSc International Management 