I have thoroughly enjoyed studying Digital Business Models this term. The module is unique in that it is almost exclusively taught online. Moreover, the week-by-week subject content covers a range of topics that are both useful and relevant for society, business and the workplace going forward. The first couple of weeks saw our learning temporarilyContinue reading “Reflection on the module”
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Amazon’s Successful Digital Business Model
Amazon’s digital business model has been instrumental to its success. Founded in 1994, Amazon has transformed from a marketplace for books into an internet giant. Its size has led to it being referred to as “one of the most influential economic and cultural forces in the world” (Jacoby, 2020). On its journey to achieving thisContinue reading “Amazon’s Successful Digital Business Model”
Impact of the Digital Economy on Retail Banking
The career path I have chosen for exploring the impact of the digital economy is retail banking. It is just over 30 years ago that First Direct (now part of HSBC) was launched as the UK’s first branchless bank. Its telephone-based customer service was designed to appeal to busy professionals but also began a changeContinue reading “Impact of the Digital Economy on Retail Banking”
Ben Leahy | MSc International Management 